Guided by Vision. Inspired by Legacy.
Our mission is to revive, sustain, and globalize Kashmir's indigenous crafts and cultural heritage through responsible tourism, digital innovation, and artisan empowerment.
Our Mission
To revive, sustain, and globalize Kashmir's indigenous crafts and cultural heritage through responsible tourism, digital innovation, and artisan empowerment.
Our Vision
A world where traditional artisans are globally respected, sustainable travel is the norm, and every journey becomes a bridge between cultures.
Leadership Team
Meet the visionaries who are transforming the intersection of culture, craft, and travel.
Fayaz Ahmad Khan
Founder & Visionary Strategist
Environmental scientist, Sufi traveler, cultural entrepreneur with deep roots in Kashmir's heritage.
Expertise:
Strategic Vision, Heritage, Environmental Science
Susan McDonald Scheff
Co-Founder, Strategy & Ethics Advisor
Humanitarian leader with extensive experience in sustainable impact systems and ethical business practices.
Expertise:
Sustainable Impact, Ethics, Strategic Advisory
Jasif Ahmed Khan
Director, India Operations
Crafts ecosystem expert with deep fieldwork experience and strong connections with artisan communities.
Expertise:
Operations, Artisan Relations, Craft Ecosystem
Leadership Values
The principles that guide our leadership and shape our organizational culture
Integrity
Honest and transparent in all our dealings
Transparency
Open communication and clear accountability
Creativity
Innovative solutions for traditional challenges
Cultural Stewardship
Protecting and nurturing cultural heritage